Why manufacturers are not the best product category experts?

We have just discovered that the manufacturer is not always the best expert for the category.

It might seem obvious that a producer knows everything about his product. Who can define product attributes better than an expert from the company producing the product?

But there is a trap for the producer. Producer can define all attibutes for his product, he knows the particula sub-category, for example can describe: “infrared gas sensors”, but not “gas sensor”, or “oil power transformers”, but not “transformers”, and “android robot” but no “robot”.

We need super-experts with a broader vision to define general categories and create good taxonomy with the inheritance of atributes.

7 principles of Social PIM

Principles behind Social Product Information Management:

  1. Product categories and attributes created by experts, anyone who has knowledge and expertise can contribute.
  2. Social network is behind every action and information about an author of the information is open and available.
  3. Everyone can create a product using the product category attributes. Uniqueness and completeness of product record should be guaranteed.
  4. Product producer / manufacturer has a priority to define product characteristics and has ownership over product record.
  5. Decisions about the structure of the classifier are taken as a result of collective discussion. Everyone can start a discussion about a category, an attribute or a product and invite experts to participate.
  6. Library of shared information resources, for exaple measures, units, attributes, etc. is available for expert community
  7. Product record is associated with additional information, which is created by experts, producers, consumers and other stakeholders.

Actualog at Open Innovation Clinic

whyAt the end of August  in Lappeenranta University of Technology two groups of students were solving Actualog case during Erasmus Summer School 2013 Open Innovation Clinic.

Lots of modern ideas and concepts were analysed in context of developing community of experts.

Motivation represents one of key factors to achieve success in promoting participation at online communities. Intrinsic and extrinsic types of motivations for experts were compared.

The paradox is that we need less open experts community to ensure open innovation. Ease of obtaining the status of an expert makes it less attractive.  Why people are still writing articles in Wikipedia where it is so easy to edit any article? You don’t have to prove your expertise in advance and just write valuable content.