What will happen with printed catalogs in the new digital B2B-commerce world?

One of the most difficult questions that everyone has to answer after an exhibition – what to do with this heap of catalogs? Yes, this is my little mountain of catalogs on the photo above, just a part of it.

Actualog offers a unique classifier and provides categories templates for forty industries, and I use those catalogs to define facets, categories and attributes.
Why it is necessary to use this heavy bulky catalogues? Continue reading “What will happen with printed catalogs in the new digital B2B-commerce world?”