Analytics

What will happen with printed catalogs in the new digital B2B-commerce world?

One of the most difficult questions that everyone has to answer after an exhibition - what to do with this heap of catalogs? Yes, this is my little mountain of catalogs on the photo above, just a part of it. Actualog offers a unique classifier and provides categories templates for forty industries, and I use those catalogs to define facets, categories and attributes. Why it is necessary to use this heavy bulky catalogues? (more…)

By Kate Koltunova, ago