Understanding of a PIM system is still missing in the B2B area. At the same time, we are witnessing two trends determining the growing importance of product information management (PIM) for purchased and manufactured products.
Firstly, it is the rise of online trading in the B2B segment. Sales and marketing models have traditionally been built around large sales forces, C-suite relationships, and enterprise-wide implementations. A disruptive new sales model, however, is emerging: digital-enabled enterprise sales more closely resembles B2C e-commerce models where large enterprise customers can research, test, and start paying for products without stepping away from their computer and with minimal sales touches. Continue reading “Product Information Management in B2B: who is responsible for product data?”