Why Indominus rex could so easily escape from the cage? It had happened because the dinosaur was genetically created both to entertain kids at Jurassic World Park and to be a perfect weapon: the genetic engineers have more than delivered. The security engineers did not know that it could control body temperature. Temperature sensors were used to track a dinosaur inside the cage. Indominus was smart to become invisible for sensor and escape.
An incident became possible because Indominus features and parameters, such as IQ level, speed, ability to control body temperature, and ability to change skin color were initially unknown to the Jurassic World administration and security engineers.
Continue reading “Product Data Quality: Health, Safety, and Security”
Some time ago, I bought a wonderful dress by Derhy in St. Petersburg, Russia. At the same time, my friend has returned from Mumbai, where she bought a dress designed by the famous Indian brand Label Ritu Kumar. Surprisingly these dresses were identical! The only difference was the label.
Thanks to Thomas L. Friedman we all know that the world is flat. Even though we can see that not everything is as simple as Coca Cola. Who is the actual designer of the dress? Are there some ghost fashion factories that sell their product for brands?
Actualog helps to define the single version of truth, identify products and define their analogues. The dress example shows that brand sometimes does not matter, and different products are actually the same. This idea has significant importance for global procurement, when product characteristics are important and alternatives should be be found.
One of the most difficult questions that everyone has to answer after an exhibition – what to do with this heap of catalogs? Yes, this is my little mountain of catalogs on the photo above, just a part of it.
Actualog offers a unique classifier and provides categories templates for forty industries, and I use those catalogs to define facets, categories and attributes.
Why it is necessary to use this heavy bulky catalogues? Continue reading “What will happen with printed catalogs in the new digital B2B-commerce world?”
Understanding of a PIM system is still missing in the B2B area. At the same time, we are witnessing two trends determining the growing importance of product information management (PIM) for purchased and manufactured products.
Firstly, it is the rise of online trading in the B2B segment. Sales and marketing models have traditionally been built around large sales forces, C-suite relationships, and enterprise-wide implementations. A disruptive new sales model, however, is emerging: digital-enabled enterprise sales more closely resembles B2C e-commerce models where large enterprise customers can research, test, and start paying for products without stepping away from their computer and with minimal sales touches. Continue reading “Product Information Management in B2B: who is responsible for product data?”
The borderline between professional and personal consumption is blurring. At the same time products designed for professionals and corporate clients are increasingly being used by individuals because of lowering prices and imprved ease of use, and more and more often high-quality consumer goods are utilized for professional goals.
We observe the trend that more and more products are produced for both business and private users. For example, the growing popularity of home medicine encourages production of medical devices that can be used both by patients and by physicians.
This poses a challenge for Product Information Management (PIM) disciplines. In fact, products now need to be sliced and diced to serve different types of consumers. This means that a product sold via B2B channels has attributes relevant for that channel. The same product sold to end-user may have different attributes and incorporate additional information from customer reviews, comments, etc.
Sometimes we are confronted with the fact that manufacturers don’t open all the details about their product to the clients, don’t provide any product specifications that reflect products properties and characteristics at open access.
Typically, the reasons for such secrecy is:
- manufacturer beleives that customers don’t need product information (before they buy something);
- menufacturer or distributor is deliberatly hiding the information to get an opportunity to meet with the client (to influence the client);
- understanding that the product has worse characteristics in comparison with the competitors;
- the parameters cannot be set and vary according to the customer (this may be true for the weapons supplied to various parties, or complex equipment, supplied in different countries);
- ordinary laziness and unwillingness to invest into data quality.
Fortunately, most manufacturers want to provide quality information about their products and willling make the necessary efforts and willing to invest into data quality.
At the same time customers stimulate suppliers to provide quality information setting product information quality as the one of the selection criteria.