Analytics

Product Data Quality: Health, Safety, and Security

Why Indominus rex could so easily escape from the cage? It had happened because the dinosaur was genetically created both to entertain kids at Jurassic World Park and to be a perfect weapon: the genetic engineers have more than delivered. The security engineers did not know that it could control body temperature. Temperature sensors were used to track a dinosaur inside the cage. Indominus was smart to become invisible for sensor and escape. An incident became possible because Indominus features and parameters, such as IQ level, speed, ability to control body temperature, and ability to change skin color were initially unknown to the Jurassic World administration and security engineers. (more…)

By Kate Koltunova, ago
Analytics

What will happen with printed catalogs in the new digital B2B-commerce world?

One of the most difficult questions that everyone has to answer after an exhibition - what to do with this heap of catalogs? Yes, this is my little mountain of catalogs on the photo above, just a part of it. Actualog offers a unique classifier and provides categories templates for forty industries, and I use those catalogs to define facets, categories and attributes. Why it is necessary to use this heavy bulky catalogues? (more…)

By Kate Koltunova, ago
Analytics

Product Information Management in B2B: who is responsible for product data?

Understanding of a PIM system is still missing in the B2B area.  At the same time, we are witnessing two trends determining the growing importance of product information management (PIM) for purchased and manufactured products. Firstly, it is the rise of online trading in the B2B segment. Sales and marketing models have traditionally been built around large sales forces, C-suite relationships, and enterprise-wide implementations. A disruptive new sales model, however, is emerging: digital-enabled enterprise sales more closely resembles B2C e-commerce models where large enterprise customers can research, test, and start paying for products without stepping away from their computer and with minimal sales touches.   (more…)

By Kate Koltunova, ago
Analytics

Why manufacturers do not reveal all the details about their products?

Sometimes we are confronted with the fact that manufacturers don’t open  all the details about their product to the clients, don’t provide any product specifications that reflect products properties and characteristics at open access. Typically, the reasons for such secrecy is: manufacturer beleives that customers don’t need product information (before they buy Read more…

By Kate Koltunova, ago