We have just discovered that the manufacturer is not always the best expert for the category. It might seem obvious that a producer knows everything about his product. Who can define product attributes better than an expert from the company producing the product? But there is a trap for the Read more
Principles behind Social Product Information Management: Product categories and attributes created by experts, anyone who has knowledge and expertise can contribute. Social network is behind every action and information about an author of the information is open and available. Everyone can create a product using the product category attributes. Uniqueness and Read more
At the end of August in Lappeenranta University of Technology two groups of students were solving Actualog case during Erasmus Summer School 2013 Open Innovation Clinic. Lots of modern ideas and concepts were analysed in context of developing community of experts. Motivation represents one of key factors to achieve success Read more