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New requirements for PIM: the disappearing frontier

The borderline between professional and personal consumption is blurring. At the same time products designed for professionals and corporate clients are increasingly being used by individuals because of lowering prices and imprved ease of use, and more and more often high-quality consumer goods are utilized for professional goals. We observe the Read more…

By Kate Koltunova, 8 years ago
Analytics

Why manufacturers are not the best product category experts?

We have just discovered that the manufacturer is not always the best expert for the category. It might seem obvious that a producer knows everything about his product. Who can define product attributes better than an expert from the company producing the product? But there is a trap for the Read more…

By Kate Koltunova, 8 years ago
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