Product Information Management

What is special about B2B Product Information Management (PIM)?

B2B PIM helps managing industrial products: equipment, electronic components, medical devises, construction materials. B2C PIM is for consumer/FMCG goods:  food, clothes, consumer electronics. So, what is unique about B2B PIM, is that possible to use general purpose PIM solutions to manage industrial goods? B2B PIM deals with uncommon product categories, Read more…

By Kate Koltunova, ago