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Product Information Management

What is special about B2B Product Information Management (PIM)?

B2B PIM helps managing industrial products: equipment, electronic components, medical devises, construction materials. B2C PIM is for consumer/FMCG goods:  food, clothes, consumer electronics. So, what is unique about B2B PIM, is that possible to use general purpose PIM solutions to manage industrial goods? B2B PIM deals with uncommon product categories, Read more…

By Kate Koltunova, 5 years ago
Analytics

New requirements for PIM: the disappearing frontier

The borderline between professional and personal consumption is blurring. At the same time products designed for professionals and corporate clients are increasingly being used by individuals because of lowering prices and imprved ease of use, and more and more often high-quality consumer goods are utilized for professional goals. We observe the Read more…

By Kate Koltunova, 9 years ago
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