We have just discovered that the manufacturer is not always the best expert for the category. It might seem obvious that a producer knows everything about his product. Who can define product attributes better than an expert from the company producing the product? But there is a trap for the Read more
Once I had a discussion with the representative of the global Oil and Gas company, a company with their own marine oil platforms, airplanes, even space shuttles 🙂 He said, “We will never ever use a Cloud Solution! We have our own IT infrastructure and data security is a priority Read more
Why always when we talk about new IT solutions for business, we first talk about the problems that they solve? Why do we sell solutions as a remedy that relieves customer pain rather than as jewelry, furs, fine wine and other wonderful things that make this world even better? Of Read more
The idea of the “Register of innovative products” is actively discussed in Russia today. The reason behind is the government ambitions to stimulate innovations in state companies and large monopolies. We believe that a “Register of innovative products” could be created only as a part of the “Global product register”. If Read more