Why always when we talk about new IT solutions for business, we first talk about the problems that they solve? Why do we sell solutions as a remedy that relieves customer pain rather than as jewelry, furs, fine wine and other wonderful things that make this world even better?

Of course, wonderful things can be useful and even solve problems. We do not buy that kind of things for the sake of a simple useful feature, but to get closer to an ideal.

Sometimes the desire for an ideal solves problems more effectively than the straightforward approach.


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