B2B PIM helps managing industrial products: equipment, electronic components, medical devises, construction materials. B2C PIM is for consumer/FMCG goods:  food, clothes, consumer electronics. So, what is unique about B2B PIM, is that possible to use general purpose PIM solutions to manage industrial goods?

B2B PIM deals with uncommon product categories, like GNSS receiver board, Depth filter cartridge or PIM system itself.

Finding the right name for the category is important, sometimes category could have many synonyms. B2B products has many technical attributes, you should be an expert to define all of them and compose comprehensive description.

National technical standards such as DIN, ANSI, GOST, EU might define different attributes’ values, definitions, measuring methods. B2B PIM should support alternative category templates and an option to transform product data between standards. Localisation is not only about languages, it is also about technical standards, and it is critical for B2B.

B2C PIM should provide integration with popular online marketplaces and e-commerce platforms. B2B PIM need connectors to CAD/CAM platforms, not to mention industrial ERP systems. PIM for Retail should support GS1 classification and ensure data exchange using GDSN. B2B PIM should support ISO 22 745 (Open Technical Dictionary) and ensure catalog exchange using ISO 29 002.

PIM for Retail (B2B PIM) and PIM for Industrial use (B2B PIM) has a lot in common:  multilingual support, digital assets management, data quality control, catalogs management, omnichannel, printed catalogs. Industrial PIM should provide extended functionality to manage attributes, measures, and units of measurement. Actualog PIM was designed to manage industrial goods. In addition to powerful attributes management we provide shared category templates created by expert community. Library of attributs allows to save up to 50% of time erquired to create a new category template.

Actualog Open Technical Dictionary ensures that all companies speak the same technical language and could follow best practices:

  • Suppliers provide product information using pre-defined product description format and catalog structure;
  • Buyers use catalog to identify items and they can use product characteristics to find an item and possible alternatives;
  • Product catalog is organized using a unified classification approach and product characteristics.


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